SMS communication is a two-way performance management initiative for most clients. They have inbound SMS’ from their clients requesting information, support, etc as well as outbound SMS’ which are typically marketing, information, confirmation and notification campaigns. Vigilmetrics provides detailed reporting, scorecards and dashboards for both in- and outbound messages within your SMS channel.
Areas of SMS metrics includes recipient/sender volume and message content and typical questions clients would like to have answered are along the lines of:
- How many SMS’ do we receive?
- Where do these SMS’ come from?
- What is the average response time to a SMS?
- How many subscribers do I have to my SMS service?
- How many new subscribers do I get each month?
- Is there any difference in the behaviour pattern of a subscriber in different provinces?
Contact us now to see how Vigilmetrics solutions will bring your metrics to life!