Email communication is two-way for most of our clients. They have inbound emails from their clients requesting information, support, etc as well as outbound emails which are typically marketing and information campaigns. In either direction email is a powerful performer in the channel network and activity and performance measurement key to ensure you are enjoying optimal results.
Vigilmetrics provides detailed email reports, scorecards and dashboards for both your in- and outbound email channels. Typical questions clients would like to have answered are along the lines of:
- How many emails do we receive?
- Where do these emails come from?
- What is the average response time to an email?
- How many of the emails sent are actually being received by my subscribers?
- How many of the subscribers receiving my emails are opening them?
- How many email recipients are clicking on the links in the email?
- What are the most popular items in the email?
- How often do email recipients unsubscribe?
- Is there any difference in the behaviour pattern of a subscriber in different provinces?
Contact us now to see how Vigilmetrics solutions will bring your metrics to life!